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Case 06 07
E-commerce AI advisory, mobile build & extended team, ongoing

E-commerce: AI advisory & extended engineering team

Anonymised E-commerce brand

An established e-commerce brand needed AI advisory, a mobile app built from scratch, and an extended team across DevOps/SecOps, e-commerce platform, and PIM — without growing headcount.

The brief

An established e-commerce brand wanted real signal on where AI fits in the business, the implementation work to actually ship it, a mobile app built from scratch, and engineers in the supporting disciplines (DevOps/SecOps, e-commerce framework, PIM) without bringing every specialism in-house.

What we shipped

  • AI advisory & implementation: lead the conversation on where AI moves revenue, customer experience, or operations, and deliver the implementation work that comes out of those decisions.
  • Mobile app, built from scratch: designed and built the mobile app end-to-end as our own workstream — architecture, implementation, and release pipeline. We owned it.
  • DevOps & SecOps: engineers embedded into the team to harden infrastructure, deployment, and security posture.
  • E-commerce framework: developers working in the platform itself on the parts of the storefront and checkout that need senior attention.
  • PIM: engineers working in the product information layer that everything downstream relies on.

Outcome

The mobile app is ours end-to-end. AI work is moving from advisory into production, and the extended team gives the brand senior coverage across the disciplines they need without committing to the headcount.